Why do you use sugar?

We use organic cane sugar, along with other natural sweeteners, to create gummies and chews so delicious, you and your kids will want to take your vitamins every day.

The simple fact is that if vitamins don’t taste good, people don’t take them. The most expensive vitamins are the ones that end up in the trash.

Not all sources of sugar are equal, however. Some sources, such as whole fruits, come with additional nutrients like vitamins, minerals, and fiber. With every source of sugar, you have to consider what you’re getting along with that sugar.

At SmartyPants, we are always mindful of the amount of sugar in our products and are always looking for ways to lower the sugar content without affecting the taste or stability of our gummies. That being said, we will only include a new sweetener in our products if it presents a meaningful, evidenced-based nutritional advantage.

Here is a full list of SmartyPants-Approved sweeteners:

• Organic Cane Sugar
• Organic Tapioca Syrup
• Organic Rice Syrup
• Stevia Leaf Extract
• Inulin Syrup
• Lo Han Fruit Extract
• Allulose