Why do you use sugar?

At SmartyPants, we use organic cane sugar and other natural sweeteners to craft delicious vitamins and supplements that your whole family will genuinely enjoy. Our goal is simple: make daily nutrition something you look forward to, not something you have to power through. That’s why we include only the minimum amount of sweeteners needed to create a great-tasting gummy experience.

 

When it comes to sugar, what you’re getting alongside the sweetness matters. Whole-food sources like fruit naturally deliver vitamins, minerals, and fiber along with their sugars, and we keep that principle in mind as we formulate our products. We continuously evaluate the sugar content of all our gummies and are always exploring ways to reduce sugar without sacrificing taste, texture, or product stability.

 

We only consider a new sweetener if it offers a meaningful, evidence-based nutritional advantage. If it doesn’t align with the science—or doesn’t meet our standards for taste and reliability—it simply doesn’t make the cut.

Here is a current list of SmartyPants-Approved sweeteners:

• Organic Cane Sugar
• Organic Tapioca Syrup
• Organic Rice Syrup
• Stevia Leaf Extract
• Inulin Syrup
• Lo Han Fruit Extract
• Allulose

For those seeking sugar-free options, we offer our Zero Sugar Multivitamins.
Information on our Zero Sugar formulas can be found here.