Why isn't iron included in certain SmartyPants formulas?

At SmartyPants, we put a lot of thought into what we include and what we don't include in our products, which is why we left iron out of our chewable formulas for two main reasons:

• First, iron is a leading cause of accidental overdose; we didn't feel that it was responsible to include it in a supplement that tasted so good that we risked consumers being tempted to eat more than the recommended daily serving.
• Second, many of our products include nutrients that are hardest to get from the average Western diet alone. While iron is an essential nutrient for good health, especially for our red blood cells, it can be found in many foods such as red meat, spinach, kidney beans, and tofu. We chose to include other nutrients in our formulas that might be harder to get.

Since every body is different, if you have any questions about your specific nutrient needs, as always, please speak with your healthcare provider to determine the right amount of iron supplementation.