How did you choose which nutrients to include in your products?

We carefully craft each of our formulas to match the specific nutritional demands of the product’s target demographic (age, sex, life stage, etc).

At SmartyPants, we focus on including the nutrients that are critical for the maintenance of one's well-being and may also be tough to get from diet alone. We utilize current research on dietary patterns, including the recommendations from the Institute of Medicine, advice from leading nutrition experts, as well as the latest science and technology, to ensure that our multifunctional formulas fill typical nutrient gaps in the average Western diet and continue to stay on track with the latest nutritional science.

We also collaborate with our Scientific Advisory Board to ideate, innovate and formulate as per the latest scientific trends. This way, you can be sure that every bottle of SmartyPants has been carefully crafted and thoughtfully tailored just for you and the ones you love.