Why did you decide to make the Multi line exclusively for Walmart? What makes it different from your other multivitamins?

The main difference between our SmartyPants "Multi" line at Walmart and our other multivitamins is the removal of omega-3s.

Our Walmart "Multi" line features the same great base multivitamin with many of the same premium forms of nutrients, available at a lower price point for budget-minded consumers as well as a lower daily serving size.